Food Freak Rants: Paula Deen

January 18th, 2012

Though hardly the most shocking of news, by now I’m sure you’ve all heard that Paula Deen officially announced that she has been diagnosed with type 2 diabetes. I have never been able to stomach Paula Deen’s show; I don’t like her cooking style and at times and I find her television personality to be obscene, especially for her age (see above, now imagine your grandma doing that). Such a serious diagnosis is undoubtedly heartbreaking news and, as far as her health is concerned, I wish Mrs. Dean only the best. However, I have a problem with a few things…

Let me first start with how she plans on changing the way she cooks in light of her diagnosis: she’s not going to change a thing. Instead, she is going to use “moderation,” similar to an alcoholic saying, “Just one drink.” She will eat what she normally eats, just in a more “balanced” manner.

It’s definitely sad that Paula Deen has type 2 diabetes, but what’s wayyyyyyy more tragic is the fact that 16,000 other people from her hometown also have it. while the national average for type 2 diabetes is 8%, 11.8% of Savannah Georgia, Paula’s hometown, suffer from the disease. I’d imagine a good amount of those people idolize Paula, and why wouldn’t they? She is a person of influence that represents their city. When you have the power to influence people and, in this case, even help to save their lives, I believe you have an obligation to do so. Instead, she deflects responsibility, even having said on the Today Show, “Honey, I’m your cook, not your doctor.” My mom is a cook; Paula Deen is a national television star. It’s a little insulting for Paula to totally ignore the health consequences of the food and recipes she promotes given the fact that millions of people adore her, purchase her products, and most importantly, eat the recipes she teaches them how to make.

Every good cook should know that taste and nutrition are not mutually exclusive. It doesn’t take much for healthy food to taste delicious and, given how experienced Paula is, it shouldn’t be difficult for her to tweak her recipes to promote a healthy AND delicious diet. However, since she’s not “your doctor,” she doesn’t believe this to be her responsibility. The funny thing is, despite this, she’ll happily sign an endorsement deal to try and get you to buy a diabetes drug from your doctor. Which leads me to my next problem.

Paula Deen ain’t shy about putting her name on things. Smithfield Ham? Paula put her name on it, even though Smithfield is a company that prides itself on torturing the animals it raises, exploiting the workers it hires and destroying the environment it occupies. Paula don’t care. Now she’s gonna put her name on a drug.

Along with her announcement of having diabetes, she announced a partnership with Novo Nordisk, a pharmaceutical company in Denmark that manufactures the type 2 diabetes drug Victoza, which Deen injects daily. Although she says she will donate a lot of the profits to the American Diabetes Foundation, she will still make millions off of the deal. While her philanthropy is commendable, the endorsement itself is a little ridiculous. Let’s be honest, a pharmaceutical company that sells a diabetes drug goes out of business if people are healthy. I’m not suggesting any foul play, but it just seems to be a bit of a conflict of interest for a famous food personality to not make an effort prevent people from developing the disease, but rather sell a drug that helps you live with the disease once you have it. Anthony Bourdain summed it up as well as anyone could when he tweeted, “Thinking of getting into the leg-breaking business, so I can profitably sell crutches later.”

My intention is not to hate on Paula right now. I’m not a hater. But I felt obligated to voice my opinion on the situation. I think if an influential person conducts their business in an irresponsible way, they should be called out, and especially if it involves food, you better believe I’ll call them out. I don’t mean to be harsh. I’m sure Paula is a really sweet person; but I’m commenting objectively as a business owner. The way I see it, Paula Deen is merely running the business of Paula Deen. She’s a brand just like Starbucks, Coke and just like Food Freaks are brands. If I feel obligated to make my food-centered career a socially responsible one even despite my brand’s modest influence, then a person as influential as Paula damn well better.

What to expect from Food Freaks in 2012

January 12th, 2012

Last year changed my life. This time last year, me and my partners had just gotten word that the NYC Parks Department was looking for vendors who could offer quality food in city parks. It was the perfect opportunity for us to get our foot in the door and create a name for ourselves. Needless to say, we jumped on that, real fast. Literally, exactly one year ago I was sitting at a table with Dave and John putting together a proposal, anxiously anticipating the possibility that we’d actually make this 3 year old dream a reality. It turns out
that dreams actually do come true and all our hard work paid off. Its not just some bullshit people throw around to give a false sense of hope. It actually can happen. My life has completely changed because now I have the ability to actually build upon my dream and make it into a company that, hopefully, changes the game.

Food Freaks isn’t a grilled cheese company. It’s also not a company that plans on solely operating food carts. Food Freaks is a food company. We want to build an awesome place to work for passionate, hard working people looking to be treated with respect and who happen to love food. We want to develop innovative and creative food service businesses that are centered around the food and hospitality. We also want to be progressive and innovative with our presence online and the way we communicate with our customers. The things we do will range from selling grilled cheese from a cart to publishing innovative digital recipes and even selling “Food Freak Approved” products online that my fellow food freaks and I love using. We’re no one trick pony…we’re trying to get wild. We want to be an authority in food.  We have a ton of ideas on how to achieve that and we are likely going to try most of them.

This year is our time to start building. Our goal is to do it in interesting, maybe even unconventional ways. This year we want to take Food Freaks to more places, both online and off.

We are in this thing for life. I just turned 26, I have a lot of time to do a lot of things and I have two great partners with the same vision. All three of us are huge clowns, but we are dead serious about making this thing happen.

In light of what has happened to me in the last year, I feel obligated to tell you that this year should be the year you decide to stop doing shit you don’t want to do. I was miserable working my job for three years before I started Food Freaks. Now, I’m the happiest I’ve ever been. You cannot be good at things you hate doing. You’d be surprised what could happen if you just tried.

Food Freaks Grilled Cheese…a video introduction…

December 19th, 2011

This short film was made by Jonathan Mann, a super talented young Fort Greene filmmaker who approached us to do a video. We were more than happy to oblige. What Jonathan was able to produce is one of the coolest little films I’ve ever seen. But I guess I’m a bit biased. Bias or not, it is one hell of a video. Jonathan is a super nice, really cool and clearly talented individual and I just want to thank him for giving us the opportunity and making it look so amazing.

I also want to thank my good friends Frank Dal Pra and Ignacio Uriarte of The Blazing Saddles for letting us using their music in the video. It was the perfect song for the video. I appreciate their help. Check out the full song below:

Interact with Food Freaks Grilled Cheese on Facebook and Twitter:

@foodfreaksGC

www.facebook.com/foodfreaksGC

The new, and improved, Food Freaks Grilled Cheese side salad!

November 9th, 2011

We originally offered a salad of shaved carrot and zucchini tossed in a red wine vinaigrette as a side option on the cart. We though it would be a nice little seller. It was not. But we didn’t give up on it. The idea of the salad was good, we just didn’t execute it to its fullest potential. With our updated version of the salad, I believe we have.

We set out to make a legit salad with some of the other ingredients we already have on hand. We use avocado in our Fort Greene sandwich, we carry tomatoes for additions, we make pickled red onions and use watercress leaves for our Short Rib sandwich. It just made sense for us to incorporate all those ingredients into the salad along with one
last addition… that being the icing on this proverbial cake…(drumroll please)…crispy brussels sprout “croutons.”

You’d be hard pressed to find a salad like this from any other cart, or for that matter, any restaurant.

We’d love to know what you think, please don’t be shy and let us know either on twitter (@foodfreaksGC), on facebook (www.facebook.com/foodfreaksGC) or in the comments section of this post.

 

Bacon, Egg & Cheese on a Croissant

November 7th, 2011

 

If you don’t know by now, I kinda don’t like big food corporations. That goes for most fast food companies. I say “most” because there are some who do it right and prove that it can be done right. For the most part, most of them kinda suck. As far as I’m concerned, their concepts are not the issue. It’s their final product that doesn’t make the grade. One thing they do well is spend lots of money researching and developing new offerings. They come up with some good (and of course, some bad) ideas, they just don’t actually execute that idea well and life is all about execution. I like to take those ideas, use better ingredients and make them yummy. For instance, Dunkin Donuts has a bacon, pre-cooked egg patty and cheese breakfast sandwich on a processed croissant. Yum! …I must admit, it was kinda yum, I did used to eat them. But now I don’t, and like I did with my Breakfast Burrito recipe, I love to take their concepts, and make them much, much better. I encourage you to do the same.

Ingredients: Makes 1 sandwich

2 Good quality eggs

1 1/2 Stripes of good quality bacon

1 Slice of Cheddar

1 Fresh Croissant

Olive Oil

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Place the bacon in a cold pan then put the pan on medium high heat so that the fat has time to slowly render out.

While the bacon cooks, crack the two eggs into a bowl and scramble them.

You want to scramble the eggs until you see lots of little bubbles at the top and has a frothiness to it. That is the result of incorporating air into the eggs, making sure the end up nice and fluffy.

Slice the croissant down the center.

After about 10 minutes, the bacon should be nicely cooked. Transfer it to a paper towel.

Add a little bit of olive oil to the bacon fat then cook the eggs.

The slower you cook the eggs and the more you scramble them during the cooking process, the better the eggs will be.

They are perfect when they just come together and all the liquid eggs solidify but are still moist. Season with salt and pepper at this point.

Cut the slice of cheddar in half and then add it to the croissant and then add the eggs and bacon.

Be afraid fast food, I’m coming to for ya…